Bakwaas: Utter and complete nonsense. Total rot. Bullshit.
Bandh: A type of protest mobilisation. A stop.
— urbandictionary.com
BakwaasBandh: Stop the bullshit.
This is a blog about campaigns. Digital campaigns. Rather, it is a blog about what marketing departments across India like to call digital campaigns. This is a blog with a message: Stuff the MBAs, get your heads out of your textbooks, and start using a bit of common sense.
And, while you’re at it, you might want to sack those copywriters.
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